How It Works

Our all-natural fibers are made from a species of cotton called Gossypium Herbaceum that only grows in the arid regions of Morocco, and they are chosen specifically because of their ability to bond to your natural hairs. What about wool (Keratin) fibers? Well, wool is hair, sure, but it has a positive attraction, so it repels the positive attraction of your natural hair. This causes wool fibers to fall through your hair, clump at the base and looking unnatural. Our fibers also have many properties that are similar to human hair, so they fit right in without causing skin irritation and thicken your hair for a naturally full look. Plus, our natural coloring makes them even more undetectable, just the way nature intended.